Privacy Policy

Last updated: 24 September 2025

This Privacy Policy describes how Pick4Me.io (“Pick4Me”, “we”, “our”, or “us”) collects, uses, and protects personal data when you visit our website https://pick4me.io or use related services.

What We Collect

• Analytics events: page views, clicks, session metrics, referral/UTM parameters.
• Approximate location: city/region inferred via IP (never precise GPS).
• Device/technical data: browser, OS, screen size, language, network info, timestamps.
• Cookies and tracking technologies: first‑party cookies, Google Analytics cookies (_ga, _ga*), local storage, and similar.
• Google Signals (with consent): cross‑device insights for signed‑in Google users with Ads Personalization turned on.
• User‑Provided Data (with consent): if you submit forms, we may use hashed identifiers (e.g., email, phone) with GA4 for conversion measurement. We never send plain text identifiers.
• User‑ID (if implemented): a random or hashed ID — never plain PII.
• Ads data (with consent): ad_storage, ad_user_data, and ads personalization signals.

We do not collect or infer sensitive categories (health, religion, politics, sexual orientation, etc.).

Session Replay & Microsoft Clarity

We use Microsoft Clarity, a user behavior analytics service by Microsoft Corporation. Clarity uses cookies and similar technologies to collect:

• Mouse clicks, scrolls, and interactions
• Pages viewed, time on site, and navigation patterns
• Basic device, browser, and region data

Purpose: To understand how visitors use our website, improve usability, and debug issues.

Data handling:

• Clarity does not collect personally identifiable information (PII) such as names, emails, or phone numbers.
• Data is stored by Microsoft and processed in accordance with Microsoft Privacy Statement.
• Recordings are anonymized and aggregated for analysis.

Legal basis:

• In the EU/UK, session replay is only enabled with user consent (analytics_storage = granted).
• Under CCPA/CPRA, this does not constitute "sale" or "sharing" of personal information but users can exercise opt‑out rights via the footer link.

Retention: Clarity retains anonymized session data for a limited time (currently up to 13 months).

Purposes

• Analytics/measurement: improve site performance, debug, and understand usage.
• Functional/security (essential): prevent fraud/abuse, ensure reliability.
• Advertising (with consent): personalize ads, measure ad performance, share audiences with linked ad accounts.

Legal Bases (for EU/UK GDPR)

• Consent: analytics cookies, advertising, cross‑device and hashed identifiers.
• Legitimate Interests: essential security, preventing fraud, site functionality.

International Transfers

We use Google LLC and other providers located in the United States. Where data is transferred outside the EEA/UK, Google relies on Standard Contractual Clauses (SCCs) and binding safeguards as required by GDPR.

Children’s Privacy

Our services are not directed to children under 16 (or under 13 in the U.S.). We do not knowingly collect their data. If you believe a child has provided us data, contact us and we will delete it.

How Google Uses Data

We use Google Analytics 4 and Google Ads. Data may be combined by Google with information from signed‑in users who have consented to Ads Personalization. See Google’s policies for details: Google Privacy & Terms.

Your Choices and Controls

• Cookie preferences: Manage your cookie and tracking preferences using the cookie banner that appears on your first visit, or click the cookie settings button that appears on the bottom of the page.
• Google Ads personalization: control via Google Ads Settings.
• Google Analytics opt‑out: install the browser add‑on.
• Review/delete activity: Google My Activity.
• California (CCPA/CPRA): Use the cookie banner to manage your privacy choices and opt‑out of cross‑context behavioral advertising.
• Contact us: privacy@pick4me.io. We respond within one month (GDPR standard).

Data Retention

Analytics records are generally retained for 14 months, unless longer is legally required or to resolve disputes.

Regional Rights

• EU/UK (GDPR): rights of access, rectification, erasure, restriction, portability, and objection; right to withdraw consent. Complaints can be filed with your supervisory authority.
• California (CCPA/CPRA): rights to know, correct, delete, and opt‑out of “sale/share.” We honor Global Privacy Control (GPC) signals.
• Brazil (LGPD): rights to confirm, access, correct, anonymize, port, delete, and revoke consent.
• Canada (PIPEDA): rights of access and correction; we collect, use, and disclose only with consent or lawful grounds.
• Australia (Privacy Act): rights to transparency, access, correction, and complaint through the OAIC.

Cookie Policy

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. Below is a detailed list of all cookies used on our website, their purpose, duration, and category.

Security

We apply administrative, technical, and organizational safeguards to help protect data. No online system is 100% secure, but we take reasonable measures to mitigate risks.

Third-Party Service Providers

We use trusted service providers to help operate and improve Pick4Me.io. These include:

• Google Analytics and Google Ads (analytics & advertising)
• Microsoft Clarity (session replay & analytics)
• Cloud hosting and CDN services (e.g., Railway, Cloudflare) for secure delivery

Changes

We may update this policy. A new “Last Updated” date will appear at the top, and material changes will be communicated where legally required.